Direct to Consumer Mastery Founder
Marketing Contributor To:
Brian Lee is a marketing executive and advocate for advertising, e-commerce and innovation. In his role, he is responsible for the vision and execution of data driven marketing strategies, in addition to being a thought-leader in the marketing landscape. At Direct to Consumer Mastery, Brian helps DTC companies develop a cross-channel strategy that will strengthen their connection to customers and accelerate sales. With over 13 years digital experience and 10 years programmatic experience at top advertising agencies and ad tech firms, Brian is been responsible for leveraging advertising, data and technology to drive revenue for a wide-variety of customers, including many of the largest brands in the US. At Dentsu Aegis Network's Amnet, Brian led the global programmatic performance team for Microsoft, including its flagship Azure business across 37+ markets. Prior to joining Amnet, Brian worked at IPG leading the programmatic teams for Initiative and Healix agencies as well as working with Universal McCann (UM) on new business pitches. In addition to building up new teams at IPG, Brian led the Programmatic execution of the award winning IHOP “Flipping to Burgers” campaign in 2018, which was awarded one of Adweek’s "Media Plan of the Year" awards. In the past, Brian also helped to launch AOL’s programmatic platform (now known as Verizon Media Group), eventually leading the programmatic client services team for all holding companies. Brian’s advertising experience runs deep, including time at WPP, Publicis, Dentsu and IPG across a variety of verticals including CPG, Tech/Telecom, Finance, Pharma, Retail, and more. Because Brian has worked on both the agency and ad tech side, he has deep knowledge of DSPs, DMPs, inventory, analytics, and attribution. Brian holds a Bachelor’s Degree from New York University and a Master’s Degree from University of Maryland University College.